Based in Chino, California, TruColor™ has spent years developing their natural colors using natural ingredients that keep your body working properly. TruColor is a "Tru" American Innovation that is dedicated to providing healthy alternatives to artificial dyes. TruColor™ Natural Colors and Sanding Sugars are free of FD&C dyes, artificial preservatives, and of top 8 allergens. TruColor™ is also gluten free and non-GMO. Bulk sizes are available for our selection of TruColor natural food coloring, sanding sugar, and sprinkles.