Based in Chino, California, TruColor® has spent years developing their natural colors using natural ingredients that keep your body working properly. TruColor® is a "Tru" American Innovation that is dedicated to providing healthy alternatives to artificial dyes. TruColor® Natural Colors and Sanding Sugars are free of FD&C dyes, artificial preservatives, and of top 9 allergens. TruColor® is also gluten free and non-GMO. Bulk sizes are available for our selection of TruColor® natural food coloring, sanding sugar, and sprinkles.